| Memorable motto or phrase |
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| An advertisement on TV, on the radio |
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| The number of people that read a particular newspaper, magazine |
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| A measure of how popular a brand is |
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| Free |
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| The people that an advertising campaign wants to reach |
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| Something that grabs one's attention |
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| An error or mistake in printing |
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| Attractive |
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| Small piece of paper on a product giving information about it |
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| To introduce a new product on the market |
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| The study of consumers' needs and preferences for a particular product |
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| The place where a product is actually sold to the public |
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| A firm supporting an organization in return for advertising space |
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| Small advertisements in newspapers or magazines divided into categories |
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| Recommend a product in an advertisement |
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| Characterised by being clever and humorous |
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| Synonym of leaflet. |
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| A catchy and rhythmic verse or song used in advertising |
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